Online Marketing Toolkit for Small Business Owners

Online Marketing for your Small Business

The latest relevant trends and how you can use them to grow your small
business and stand out from your competition

The Internet Marketing Tool Kit for Small Business Owners – especially
if you’re a technophobe

If you own or manage an existing, offline business, then this is the
toolkit that will build your presence online, get you generating leads and help
you convert more sales.

I’m going to assume you’re busy so I’ll get right to the point.

If you own or run a small business, then you’ve got enough on your plate.

Everywhere you turn you hear the internet is killing retail. Facebook is on overdrive. Google seems to own the search engine world.

You probably know you should be doing more to grown your business online, but the questions are endless.

Where do you start? What do you actually do? How do you find the time in addition to everything else you have to do (you might already have an overloaded to do list that you need to get onto)?

Do you really want MORE to do?

There is so much information available on what you CAN do to market your business online, that the biggest
issue is knowing where to start.

Online marketing for small business

You may not realise it, but it’s never been a better time to market your small business online. Why?

Google

Well, take Google for instance.

Google wants to create the best user experience for its customers. And that means that ‘local’ search results are the top priority. That spells opportunity for small business and the smart ones are already making more sales just from this one point.

This also gives you a chance to take on the big boys without having the budget they do.

Mobile Searches

Did you know that 40% of Apple’s revenue comes from the iphone? So what, you ask?

 Well, that means when people are looking for you they are accessing your website through a mobile device, NOT from their
laptop or desktop.

Is your website user friendly to browse through a mobile? Most are not. But if you know how to set them up properly you can easily stand out from your competition when people are looking for you.

Facebook – Twitter – LinkedIn

Facebook is now taking on Google as the number one website in the world. Twitter is making a huge impact, as is LinkedIn. So is it just about catching up with friends and hearing about every boring thing they’re doing?

The implications are far greater if you run a small business. The ability to target your specific market through Facebook is possibly one of the best opportunities the internet has ever produced – if you know how to utilise it.

Youtube

Youtube searches are strongly indexed in Google (basically meaning they rank well) and it’s now easier than ever to set up your very own television channel to share information, offers and testimonials with your customers.

This gives you an excellent opportunity to talk to your target market and build trust with them to help select YOU as their provider in your chosen field.

Offline & Online Marketing

Yes, it’s great to market online.

But whilst everyone rushes to build an online presence, many people are forgetting the power of combining online marketing with offline marketing. The combination for your business is powerful and we’ll show you practical ways you can do that to build your sales pipeline.

It can be overwhelming! Where do I start?

The internet as a marketing tool can be very confusing. Where do you start? Which one is the best?

This workshop will focus on these specific trends and the practical ways you can utilise them to boost your sales in your small business. Starting NOW.

Keeping it simple

Any take home action point you gain from this program will cost little or nothing to implement. It will take no longer than thirty minutes a day to integrate into your business, and will work alongside whatever your current marketing strategies are.

Feedback from other businesses that have recently gone through this training

I would like to take this opportunity to thank you for the time you spent at the Honda Australia meeting last week. Personally, it was the most informative and beneficial training session that I have ever been involved in during my 26 years in the Motor Industry. Your wealth of knowledge on what seems to be such a complex, and important issue, was overwhelming.

I certainly hope that Honda Australia are able to utilize your intuition in a Workshop in the not too distant future so as to
expand on what you briefly touched on last week.

Paul Fairbairn – General Manager

Ferntree Gully Honda

I definitely found it helpful and the information valuable…I gained a lot from your advice.

Caryn Hildyard – GLEN EIRA PHYSIOTHERAPY CENTRE

I learnt how relatively simple it is to get started with limited IT knowledge.

That the basics of marketing are still the same and that applying this to online is a matter of changing the
manner in which to reach them.

I also learned that there is nothing to be fearful of!   Get in there, have a go, and experiment with different approaches.

Thank you for workshop.

Jo Bransby -BodyFlexion Personal Training

www.bodyflexionpersonaltraining.com.au

‘I would like to personally thank you for such an enriching day. I am already starting to implement changes & there will be more to come over the next few months. Ialso have mentioned this to the training department at Honda Australia in Tullamarine. They would appreciate it if you could touch base with to perhaps organise some future training.’

Frank InterdonatoHonda Australia